The Connected Brand Index
Opinium has just launched its 2020 Connected Brand Index and I'm proud to have contributed. It has been a year like no other. For brands, businesses and consumers alike, priorities have shifted, behaviours altered, and emotions tested.
Yet as we have grown ever more physically distant, the need for meaningful connection has grown and I give my views on Aldi as a brand.
Opinium created the Most Connected Brands Index to help brands and business understand how they are connecting with consumers and provide them with ways to improve. Now in its third edition, its a report to provide brands with the inspiration, ideas and motivation to create, build and grow the connections that matter to you. Discover which brands have made the UK Top 100