I would like to change the very outdated maxim of ‘It’s not what you know, it’s who you know” to ‘It’s what and who you know that matters.’
Because one of things I have learnt is that having a great network does matter. You can never be an expert in everything so get to know those that are.
Work with the innovators, the studious, the experts, the creative thinkers who are the best in their field of specialism.
Public relations is never confined to just one section of a business, it applies across the corporate strategy; across every employee getting on board as a company’s brand ambassadors and a company website being a starting point of conversations with new and existing clients.
In my role I have the privilege of getting to work with some of the best CEOs, strategists, journalists, marketeers, content writers, sales experts and SEO experts there are.
You have to work in partnership with those you are working with, particularly with your clients (they know their company better than anyone), trust in each other’s strengths and listen to good advice.
A great PR strategy is only as good as those that you work with to deliver it and the partnerships you build.
Work with the best.